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The A-Z of Rolex: the watches, the history, the myth.

Twenty-six aspects of the Rolex world, one for each letter of the alphabet. Twenty-six stages of an unpublished journey in the past and present time of the Geneva Company.

It is an edition which combines the essential notions for collectors and enthusiasts (reference numbers, technical and aesthetic features, market valuations, catalogue of movements) with a treatment spacing from the most loved models to the brand history stages.

Of particular interest and value is the chapter on counterfeits, which lays out certain tricks to tell the difference between the real and the fake. This is a very important issue today because the imitations are unfortunately becoming harder and harder to discern.

Some of the topics of this book:

- Batiscafo
- Chronographs
- Day – Date
- Explorer
- Ginevra
- Heiniger
- Jubilee
- Kew
- Londra
- Numeri
- Oyster
- Prince
- Quarzo
- Replica
- Submariner
- Tudor
- Universale
- Valiant
- Wilsdorf
- X – 15
- Yacht – Master
- 007

The glossary provides precise definitions and detailed terms that a collector and a lover of Rolex should know, for example:

Ancora – Antimagnetico – Ansa – Bariletto – Bilanciere – Calibro – Carrure – Cesio – Coassiale – Cromatura – Cronografo – Cursore – Diapason – Dischi – Ebauche – Fasi lunari – Guillochage – Ingranaggio – LCD – Lunetta – Massa oscillante – Molla – Oscillazione – Placcatura – Punzone – Racchetta – Rattrapante – Scala graduata – Scappamento – Solo tempo – Trizio - Virola

Rolex dalla A alla Z deals with the history and the genesis of the most loved watches, the commercial and advertising strategies, the production revolution of the 2000’s, the fight against imitations and all the information essential for the collector to be completely knowledgeable.